Piece of the Pie
One of our customers, a national pizza restaurant chain, noticed that pizza prepared at its headquarters’ bakery tasted better than pizza that was delivered. This insight set off an extensive research project by the chain, which identified packaging as a key component of high-quality home delivery pizza.
The pizza company already had a strong relationship with RockTenn, and was impressed with our product safety and certification procedures that set the bar for corrugated packaging. Because of our product safety standards, our customer knew we were the supplier to enhance its boxes to preserve the quality, taste and safety of its pizza.
Following extensive trials of various paper combinations, our customer determined that RockTenn’s white top corrugated paperboard made the best box to allow customers to enjoy the full flavor of its home-delivered pizzas. Specifications for the boxes were developed, and now RockTenn supplies pizza boxes for all of the chain’s domestic and international operations.
Like our customer, we’re delivering the best product.