Fiber Sourcing

In 2011, RockTenn created a 2020 sustainability goal to certify all of our wholly owned North American paper mills and converting operations to globally recognized forestry chain-of-custody certification standards. This chain-of-custody certification is a documented path to verify that the wood-based raw materials (virgin or recycled fiber) used in our products are obtained from responsible sources. Our 10 forestry regions were also certified to procurement standards.

As of 2014, all of our operations – approximately 160 operating facilities including 24 mills – are chain-of-custody certified to the Sustainable Forest Initiative® (SFI®) certified sourcing and chain-of-custody standards, the Programme for the Endorsement of Forest Certification (PEFC) chain-of-custody standard and the Forest Stewardship Council® FSC-C104002 (FSC) controlled wood (integrated paper mills) and chain-of-custody standards. This unique program is one of the largest multi-site certifications in North America’s paper and packaging industry.

For these efforts we received a Leadership in Sustainability Award from the American Forest and Paper Association (AF&PA). Designed to recognize exemplary sustainability programs and initiatives in the paper and wood products manufacturing industry, the annual awards are given based on the merit of entries received across multiple categories.

“Many thanks to AF&PA for honoring RockTenn’s co-workers with the 2014 Leadership in Sustainability Award,” said RockTenn CEO Steve Voorhees. “Having a corporate-wide, certified fiber tracking and management process provides assurance to our customers and other stakeholders that our sourcing of virgin and recycled fiber follows globally accepted responsible forestry practices.”

This is the second consecutive year the AF&PA has honored RockTenn for our sustainability efforts.

Read our Virgin Fiber Procurement Policy

RockTenn Virgin Wood Fiber Procurement Policy

RockTenn is committed to responsible procurement of wood fiber and the support of sustainable forestry practices which promote healthy and productive forests for future generations.

Responsible procurement of wood fiber is integral to RockTenn’s paper manufacturing operations. RockTenn supports and promotes sustainable land stewardship practices that integrate the growing and harvesting of trees with the protection and conservation of: soil, air and water quality; biological diversity; wildlife and aquatic habitats; recreational and aesthetic properties; and forests with high conservation value. RockTenn will continually work to:

Procure Responsibly:

  • Obtain virgin wood fiber for RockTenn paper manufacturing operations from responsible and well-managed sources.
  • Maintain certified sourcing, controlled wood and fiber chain-of-custody certifications using third-party auditors.
  • Avoid purchasing raw wood fiber from sources engaging in:
    • Illegal logging, or the trade in illegal wood or forest products;
    • Violations of traditional and human rights in forestry operations;
    • Operations that have an adverse impact to regions of high conservation value;
    • Significant conversion of high conservation value forests to plantations or non-forest use, unless the conversion results in net social or environmental gain; or
    • Introduction of genetically modified organisms in forestry operations.

Promote Sustainable Forestry Practices:

  • Implement measures that help ensure compliance with applicable environmental laws, rules and regulations.
  • Use the best available scientific information to ensure long-term forest productivity and viability, and protect biological diversity of plant and wildlife species.
  • Increase overall sourcing of fiber from certified and responsible sources by encouraging forest landowners to certify lands to accredited certification programs.

Participate in Outreach and Education:

  • Engage in education programs and training efforts to encourage landowners to:
    • Use scientific, credible sustainable forestry practices;
    • Regenerate forests after harvest;
    • Maintain and improve long-term forest growth and soil productivity;
    • Protect water bodies and the land that borders them;
    • Protect special sites and biological diversity;
    • Incorporate aesthetic consideration into activities where visual impacts are a concern;
    • Control invasive exotic plants and insects;
    • Manage lands of special significance in a manner appropriate to their unique qualities;
    • Utilize trained loggers; and
    • Implement guidance for Forests with Exceptional Conservation Value.