In 2011, we established a set of sustainability goals that are intended to guide our efforts to advance our performance in six different areas by 2020. We have had successes and challenges in trying to reach these goals.
In some areas we have had to reassess our direction based on what we have learned during the past two years. For example, we have adjusted the baseline year used for our safety goal from 2009 to 2012 to ensure that we are comparing statistics developed using a common set of standards. We also are revising our waste goal to focus more broadly on recycling and give our facilities the opportunity to develop location-specific strategies for diverting waste from landfills.
In other areas, we have had great success. Our project to obtain triple chain-of-custody fiber certifications for all of our wholly owned manufacturing operations is complete, and we won the 2014 AF&PA Leadership in Sustainability Award for the innovative way we designed our certification program. We also have made significant progress on a number of other sustainability fronts, including improving energy efficiency by 5 percent since 2009 and reducing our CO2 emissions by 8 percent during the same timeframe.
We are following the right path on our journey to Make It Better®.
Operating in an environmentally responsible manner is fundamental to how we conduct business at RockTenn.
We are committed to compliance with all applicable environmental laws and regulations and approach our environmental obligations in an ethical manner. We perform routine environmental assessments of our manufacturing facilities to ensure we are satisfying our environmental responsibilities and conduct appropriate follow-up to assessment findings. Our business unit and facility managers are accountable for environmental compliance and empowered to take actions that ensure we consistently meet our environmental obligations.
Our dedication to environmental stewardship also means that we:
RockTenn co-workers share the responsibility for doing the right thing for the environment and carrying out the environmental stewardship principles set forth in this policy. RockTenn is committed to providing the resources necessary to implement our environmental policy, and management will conduct periodic reviews to ensure its ongoing effectiveness.
In 2011, RockTenn established a sustainability goal to certify all of our wholly owned North American paper mills and converting operations to globally recognized forestry chain-of-custody certification standards by 2020. We achieved this goal in 2013 and have set the bar even higher for the future.
At RockTenn, we place the highest priority on safety. We have established an aggressive goal to reduce our OSHA Recordable Incident Rate (RIR) by 30 percent by 2020 as measured from our 2012 RIR, with the ultimate objective of becoming an injury-free workplace.
RockTenn has established a goal to improve our energy efficiency by 10 percent from a 2009 baseline by the year 2020. By leveraging fuel flexibility, upgrading our equipment and putting more energy efficient practices in place, we are making substantial progress toward our goal.
In 2011, we set out to reduce the amount of carbon dioxide, or CO2, we emit from our largest manufacturing operations. By 2020, we aim to reduce CO2 emissions per ton of production by 10 percent using 2009 data as our baseline.
Water conservation is a big part of what we do every day. While paper mills are intensive water users, they also are intensely focused on optimizing their use of water and exploring ways to reduce water use and increase water recycling.
RockTenn is one of North America’s largest recycling companies, and we managed and recycled over seven million tons of paperboard in 2014 alone. By the end of 2016, our goal is to increase our recycling programs and reduce landfill disposals by implementing mill-specific waste minimization strategies.